
"Remember the waterfront shack with the sign FRESH FISH SOLD HERE. Of course it's fresh, we're on the ocean. Of course it's for sale, we're not giving it away. Of course it's here, otherwise the sign would be someplace else. The final sign: FISH." Peggy Noonan
One of my all-time favorite editing quotes. Possible my all-time favorite.
Although personally I'd keep the sign as it originally was. I think the redundancy is...justified, if you will, and beneficial to the unsure and the hesitant who will assume what they've understood from the sign is wrong. There are those who need instructions repeated, elaborated on, and language should cater to them as well, as long as it doesn't stoop to sloppy redundancy.



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